Jun 20, 2017
Does Size Matter? (Graphic Design Notes).

Last time I went over the qualities that determine an excellent logo. This time around, I want to discuss a real life example that included a recent project that had recently completed. A fashion show hired us to polish up their branding, marketing materials, step and repeat banners, and producing and updating a social media presence for their upcoming event.

Among the stipulations to this occasion was that sponsors were permitted to have their logos showed on the printed products, including post cards and banners. Much of these logos looked terrific on the banners, but became unclear when they were sized down to fit onto the smaller postcard. Too many colors ended up blurred and text turned illegible, overly complicated shapes were distorted into something indistinguishable.

When developing a terrific logo design for your company, you will need to create one that will look clear and presentable at any size. Take your time to intentionally think about the colors, shapes, and font.

Too many colors can easily become blurred. Likewise, colors that are in the very same family can blend together, losing their distinction. Attempt sticking to no greater than 2 or 3 colors that are plainly distinct near each other. Red and yellow or orange and black are two examples of extremely contrasting colors. Teal and sky blue may blend too quickly in such a small space.

Shapes can become obscured easily, especially when there are many small lines and angles. Too many overlapping images might become a senseless blob. Rather than footprints and flowers, look at simple squares, triangles, or circles for your logo.

Some fonts are unreadable at any size, but others look fine as a letterhead or business card. Keep the words to a minimum as logo designs are supposed to be images, not wording. Avoid flowery scripts or any extremely detailed typefaces that might become illegible when sized to fit onto different media.

Thanks for reading-- I hope you have a better understanding of why the little details are very important in logo design.

Graphic & Logo Design, Printing, Social Media Management, Web Design, along with other branding & business marketing strategies are just some of what we do at the Roseville, Michigan based Fusion Marketing.

See our website for more info about dynamic marketing michigan!

Posted at 02:10 pm by vicsthoughts
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Jun 19, 2017
Top 10 Methods to Promote Your Auto Repair Shop

Most auto repair shops offer great services when it comes to repairing autos, but when it comes to marketing their enterprise they are out of their element. As we all know, every business needs effective promotion in order to prosper. This means that significant attempts will have to be placed on marketing your auto repair shop in order to keep a business that is profitable. You may also concentrate the marketing attempts both on looking for some new clients who can start doing business with your auto repair shop and also keeping your existing customers satisfied so that they can continue taking advantage of your services.
In case you run an auto repair shop and would like to exploit all the available opportunities since this is a very competitive business, take into account these ten easy and beneficial ways to market your auto repair shop.

1. Treat Your Clients well

One of the best ways of attracting customers to your auto repair shop is by word of mouth. Usually, Individuals will ask friends, family, colleagues and neighbors for endorsements when it comes to auto repair services. When you treat the clients well, it is obvious they will showcase your shop by telling other people about your good services. These suggestions will bring in desirable business for you on a regular basis.

marketing strategies for auto repair shops

2. Website

Your shop will necessitate a website since most people search on the web for such services. The website will include information on the location of the shop, the services you offer, pricing, hours, email signup and business contact details. The website text should be improved for SEO so that when someone looks for auto repair services within your area, your auto repair company will turn up among the first results.

3. Email Newsletters

You should come up with a circulation list from your customers and also those who check out and sign up in your website to get discounts from your shop. You can send regular newsletters to your email distribution list in order to remind all your potential customers to select your auto repair shop whenever they demand your services. The emails might contain information such as coupons, customer satisfaction stories and the promotions you're currently running.
4. Social Media

You can create social media accounts to help you connect with your with your potential and current clients. Use a Twitter account, a Facebook page or Instagram to make your client know each time you are running a particular special, promoting business trends and also to allowing folks share the remarkable experiences they have had with your auto repair shop. This will enable your future customers to get a good feel of the services you offer as well keeping your auto repair business on the minds of the current clients until the next time they necessitate your services.

5. Following Up With Your Old Customers

Online marketing is fantastic and it will increase your customer base, but you should also focus on some easy, traditional marketing. In case some of your customers have not been around for some time, you can call to check on them, and also provide them a free check up the next time they come to your shop.

6. Strategic Alliances

Looking for non-competing business with the same target market and passing business between each other is also one more form of effective marketing. If you are a regular repair auto center you can refer business to a glass and windshield replacement shop and also have them do the same. Once this method is done in a right way it becomes a win-win for both establishments. 7. Local Flyers Printing a small number of flyers and having them handed out in your community can also be an effective way of advertising and getting new clients. The best way to do this is to give a special offer to the potential customers which will be very difficult to refuse. 8. Sending Holiday Cards To Old Customers The holiday season is one of the best times to bring folks together and also remind your clients of your existence in the event that they need help in auto repairs. So create a playful and appealing holiday card that will put a smile on your client's faces.

9. Oil Change And Check Up Reminder

You can invest in your customers by sending them periodic notices to get their automobiles checked up or get their car oils changed. This is very easy to do since it is done auto-magically using your email software.

10. Online Review Sites Or Directories

Be sure that you prompt your customers to leave you good reviews on your social media pages or your Google reviews page. These valuable reviews will create a very strong buzz and also give you trust for everybody who reads it.

In conclusion, you can start doing just about everything listed above right now. Digital signage is cheaper and much easier than you think. And digital displays come loaded with some cool elements that make informing and delighting your clients seamless.

Posted at 03:21 pm by vicsthoughts
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